How to melt away the day (all of it, waterproof mascara included)

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How to melt away the day (all of it, waterproof mascara included)

Written by: Jean Godfrey – June

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Published on: February 4, 2020

After a night on the red carpet, Gwyneth wants every bit of makeup—including the waterproof mascara—off as fast as possible. In order to remove even the most stubborn makeup, we developed a silky-soft, truly luxurious balm cleanser. No matter your skin type, it cleanses without stripping, going from balm to oil to milk, then rinsing away easily—for fresh, clean, beautifully hydrated skin.

“It melts into an oil, then a milk that feels so good on your skin—you almost forget that it works so well,” says Gwyneth. “It really takes it all off.”

The luxurious, addictively soft balm is made with Midsummer Night’s Dream Oil™This balm is enriched with seven exquisite flower-oil oils (jasmines, nerolis, cherry blossoms, damask roses, lavenders, peonies, and elderflowers). The balm nourishes with antioxidants and minerals while helping maintain the skin’s natural protective barrier. It’s clinically proven to remove makeup, dirt, pollution, and sunscreen. It’s safe for sensitive skin and the delicate eye and lip areas. It leaves the skin feeling hydrated, radiant, and dewy.


  1. goop Beauty luminous cleansing balm
    goop Beauty luminous cleansing balm

    goop Beauty
    Luminous cleansing Balm
    goop, $68/$61 if you subscribe

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luminous cleansing balm benefits
luminous cleansing balm benefits

Even waterproof mascara and liner come right off.**

swipe of luminouis cleansing balm

100%

They said that the balm removed their makeup effortlessly.**

94%

It is said that the balm can remove even long-wear makeup as well as sunscreen.**

91%

They said that the balm left them with clean, moisturized skin.**

*Based on a clinical study of 33 women between the ages of 26 and 60.

**Based on a four-week third-party consumer study of 33 women between the ages of 26 and 60.

This cleanser Does not:

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Requires additional makeup-removing products

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Dry skin or a strip.

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Use harsh detergents and surfactants.

How to Use It

The balm is a great first step for any routine. It will melt away your day within seconds.
If you are a fan of a double clean, this will remove everything for a perfect start.

woman scooping luminous balm

Step 1

Scoop

Take a small amount of balm with your fingers or using the spatula included in the package.

woman melting luminous balm

Step 2

Melt

Warm the balm by rubbing it between your fingertips.

woman massaging luminous balm

Step 3

Massage

Apply the balm to the skin, including the area around the eyes and lips.

woman using luminous balm by adding water

Step 4:

Add Water

Spray the oil on your skin, or wet a cloth made of organic cotton and massage it in. The oil will turn into a milk.

woman rinsing luminous balm

Step 5:

Rinse

The milk is easily washed away, leaving your skin hydrated and soft.

Optional:

Double Cleanse

After cleansing with the balm, use an Exfoliant, a nourishing essence, or a Face mask, depending on your skin.


Post-Cleanse Favorites to Great Skin

  1. Face Oil


    goop beauty All-in-One Super Nutrient Face Oil

    goop beauty

    All-in-1 Super Nutrient face oil

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  2. PEPTIDE serum


    goop beauty Youth-Boost Peptide Serum

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    Youth-Boost Peptide Serum

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  3. Face cream


    goop beauty All-in-One Nourishing Face Cream

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    All-in One Nourishing Face Cream

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  4. sleep milk


    goop beauty Dark Spot Exfoliating Sleep Milk

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woman cleansing her face
woman cleansing her face

Melt away the day.

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