How to melt away the day (all of it, waterproof mascara included)


Advertisement: Click here to learn how to Generate Art From Text

How to melt away the day (all of it, waterproof mascara included)

Written by: Jean Godfrey – June


Published on: February 4, 2020

After a night on the red carpet, Gwyneth wants every bit of makeup—including the waterproof mascara—off as fast as possible. In order to remove even the most stubborn makeup, we developed a silky-soft, truly luxurious balm cleanser. No matter your skin type, it cleanses without stripping, going from balm to oil to milk, then rinsing away easily—for fresh, clean, beautifully hydrated skin.

“It melts into an oil, then a milk that feels so good on your skin—you almost forget that it works so well,” says Gwyneth. “It really takes it all off.”

The luxurious, addictively soft balm is made with Midsummer Night’s Dream Oil™This balm is enriched with seven exquisite flower-oil oils (jasmines, nerolis, cherry blossoms, damask roses, lavenders, peonies, and elderflowers). The balm nourishes with antioxidants and minerals while helping maintain the skin’s natural protective barrier. It’s clinically proven to remove makeup, dirt, pollution, and sunscreen. It’s safe for sensitive skin and the delicate eye and lip areas. It leaves the skin feeling hydrated, radiant, and dewy.

  1. goop Beauty luminous cleansing balm
    goop Beauty luminous cleansing balm

    goop Beauty
    Luminous cleansing Balm
    goop, $68/$61 if you subscribe


luminous cleansing balm benefits
luminous cleansing balm benefits

Even waterproof mascara and liner come right off.**

swipe of luminouis cleansing balm


They said that the balm removed their makeup effortlessly.**


It is said that the balm can remove even long-wear makeup as well as sunscreen.**


They said that the balm left them with clean, moisturized skin.**

*Based on a clinical study of 33 women between the ages of 26 and 60.

**Based on a four-week third-party consumer study of 33 women between the ages of 26 and 60.

This cleanser Does not:

check mark

Requires additional makeup-removing products

check mark

Dry skin or a strip.

check mark

Use harsh detergents and surfactants.

How to Use It

The balm is a great first step for any routine. It will melt away your day within seconds.
If you are a fan of a double clean, this will remove everything for a perfect start.

woman scooping luminous balm

Step 1


Take a small amount of balm with your fingers or using the spatula included in the package.

woman melting luminous balm

Step 2


Warm the balm by rubbing it between your fingertips.

woman massaging luminous balm

Step 3


Apply the balm to the skin, including the area around the eyes and lips.

woman using luminous balm by adding water

Step 4:

Add Water

Spray the oil on your skin, or wet a cloth made of organic cotton and massage it in. The oil will turn into a milk.

woman rinsing luminous balm

Step 5:


The milk is easily washed away, leaving your skin hydrated and soft.


Double Cleanse

After cleansing with the balm, use an Exfoliant, a nourishing essence, or a Face mask, depending on your skin.

Post-Cleanse Favorites to Great Skin

  1. Face Oil

    goop beauty All-in-One Super Nutrient Face Oil

    goop beauty

    All-in-1 Super Nutrient face oil

    Subscribe for $98/$89


  2. PEPTIDE serum

    goop beauty Youth-Boost Peptide Serum

    goop beauty

    Youth-Boost Peptide Serum

    Subscribe for $150/$135


  3. Face cream

    goop beauty All-in-One Nourishing Face Cream

    goop beauty

    All-in One Nourishing Face Cream

    Subscribe for $98/$86


  4. sleep milk

    goop beauty Dark Spot Exfoliating Sleep Milk

    Goop beauty

    Dark Spot Exfoliating Sleep Milk

    Subscribe for $98/$89


woman cleansing her face
woman cleansing her face

Melt away the day.

Leave a Reply

Your email address will not be published. Required fields are marked *